Merchandiser is the BRIDGE between the industry and the buyer. He has to look after every job like buying the raw material which is required to finish the product, making the garment, finishing the garment, documentation, finally shipping. He is the responsible person to make the product. A garment export unit generally has many department like stores, cutting, production, packing, checking etc. in which Merchandising department a linking device of all. The job of a merchandiser is to coordinate with the entire department in the office as well as the customers. The merchandiser is the one who creates a good relationship in between exporter & buyer.
 

Merchandising is a specialized management functions within the fashion industry. It is the business that moves the world fashion from designer’s showroom to retail sales floor and in to the hands of consumers. It is the internal planning that takes place within a retail organization in order ensures adequate amount of merchandise are on hand to be sold at prices that the consumers are willing to pay to ensure a profitable operation.

Following are the responsibilities of merchandisers which gives importance to them:

• Internal & external communication
• Sampling
• Lab dips
• Accessories & trims
• Preparing internal order sheets
• Preparing purchase orders
• Advising and assisting production
• Advising quality department about quality level
• Mediating production and quality departments
• Giving shipping instructions and following shipping
• Helping documentation department
• Taking responsibility for inspections and Following shipment.